What are keywords?
Keywords are the words people commonly use to search for something – like ‘plumber’ or ‘drain’. Knowing what keywords people use for your type of business means you can use those words in your Yellow Online Profile content to help you get found. For example: “When you need help with blocked drains, dripping taps or leaky faucets…” Use them in your business description and in the "What makes us different?" sections of your online profile.
What is SEO?
You may have heard the term: search engine optimisation (SEO). It refers to different things you can do to help your Yellow Online Profile or website rate higher up in the rankings of search results to reach your potential customers.
What is SEM?
Search Engine Marketing (SEM) can bring your online presence to a new level. Search Engine Marketing is the process of promoting and marketing websites through paid advertising; such as Google AdWords, YouTube and Facebook Ad campaigns. At Yellow we have one of the largest Search Engine Marketing teams in the business. Get in touch and find out what we can do for you.
What is paid search?
You can pay to list your site on a search engine, like Google, so that your website shows up when someone types in a specific keyword or phrase. Organic listings (findings on search results you did not have to pay for) and paid listings both appear in the search results, but they are shown on different parts of the page.
Yellow has one of the largest Search Engine Marketing teams in New Zealand. Our team of Google certified analysts are ready to help you.
Why does it matter?
Internet Live Stats shows that there are over 40,000 searches happening every single second. Think about that. Every second that your business is not indexed on Google, you might be missing out on literally hundreds of opportunities for customers to find it. Think of it as like having really good signposts in front of people looking for directions.