The Yellow books are very well used throughout the country, with 7.2 million lookups per month (86M annually), 86% of which lead to contact with local business.
There are many parts of the country and many demographics of people who either choose not to connect to the internet, or simply don’t have access or the capability. The physical books are still very much in use, not just for older demographics, but also in the regions, where they’re still a viable marketing platform for kiwi businesses. The books are one of the best ways to reach rural customers.
Diversity and Inclusion is important to us at Yellow and people are the beating heart that drives what we do, so it only makes sense that they’re the foundation for our values as a business and for how we operate. For us, it’s about ongoing demand and providing options. We're committed to delivering solutions that work for our customers, and we’ll continue to monitor how people are using Yellow books and adjust our strategy accordingly.
We are really sorry to hear you received a Yellow Book after opting out. We do have deadlines to opt out for upcoming book delivery to ensure we get all the right information to our distributors in time. However, if you send us your address, we’ll pick it up!
Give us a call on 0800 803 803 or you can contact us here yellow.co.nz/company/contact-us/ - select the drop down “Book Distribution complaint”.
If you would like to opt-out you can do so anytime here.
The Yellow Books are produced by a Kiwi business, Webstar, who have Toitu Envirocare Diamond certification and winner of the 2017 Green Ribbon Award for Waste Minimisation. Green Ribbon is a NZ Government award using DOC and Ministry for Environment criteria. We use paper produced from FSC (Forest Stewardship Council) certified mixed source pulp from responsible sources. The paper used for our books is made from 100% forestry by-products. NO virgin fibres are used in the production of the paper we use. Excluding the cover stock the text paper is manufactured in NZ.
We use inks containing soy content in all our books. This is more environmentally friendly than equivalent petroleum based inks.
The great news is that our books are 100% recyclable and even the plastic flow wrap can be recycled as part of the Love NZ Soft Plastics scheme.
We’re committed to delivering solutions that work for our customers, book users, and we’ll continue to monitor how people are using Yellow books. As part of this commitment we constantly explore more sustainable solutions and adjust our strategy accordingly.
We strongly encourage recycling and there are plenty of alternative uses for your unwanted book. If you received a book after opting out, let us know and we'll get someone to drop by and take it off your hands!
Give us a call on 0800 803 803 or you can contact us here: yellow.co.nz/company/contact-us/ - select the drop down “Book Distribution complaint”.