Meet the team in charge

Our leadership team is heading up the charge to elevate and grow Kiwi businesses, keeping them at the heart of our Yellow whānau. Bringing creative energy and innovative solutions to our business, they are deeply passionate about keeping in step with marketing trends consumers love.

Tracey Taylor CHIEF EXECUTIVE OFFICER

Leading with aroha and a people-first approach woven into the fabric of our commercial strategy, Tracey is passionate and results-focused in driving a thriving, agile business through the fast-moving digital marketing landscape.

With demonstrated success in business transformation, optimising for profitability and an innovative approach to developing a high performing team, Tracey believes in the power of growth mindset and drawing from the heart to achieve new heights. She also rocks the mic on any Whitney track you can throw at her.

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Rob Hayden CHIEF TRANSFORMATION OFFICER

With a focus on rapid transformation through business optimisation, process automation underpinned by creative technology solutions, Rob is our newest addition to Yellow’s Executive Team. He places huge value on making a difference not only within Yellow, but also by thinking outside the box of ways to help our customers and their communities thrive wherever possible.

Rob is a prime mover behind innovation, and strives to deliver successful commercial and strategic initiatives that drive momentum for Yellow’s future growth. Being a passion catalyst and motivational agent, he believes strongly in empowerment, cross functional collaboration and co-creation to contribute to business success, all while being an absolute weapon at Football Golf!

June Hartel HEAD OF CUSTOMER EXPERIENCE

Fostering a natural curiosity, and strong emphasis on relationships in every capacity, June is passionate about developing people to be their best, and creating empowered, high-performing teams who are driven by results.

She values and demonstrates commitment to delivering positive outcomes and opportunity for growth for businesses we work with. Empowering our customers to transform into their dream business and succeed on their terms is the driving force behind what we do, and June achieves this with a contagious laugh so loud you can pick her out of an Eden Park crowd.

Kelly Duncan HEAD OF BRAND AND ACQUISITION

Redefining what end-to-end solutions look like for business success, Kelly is the kinetic energy behind our Brand and Customer Acquisition across all channels. With a particular focus on empowering businesses and helping them reach their goals, she demonstrates an eagerness to identify opportunities for innovation and growth.

Developing an energetic, high-performing team, she has a passion for building strong networks that spark commercial synergy and unleash creativity. Unholster your finger guns - wielding unmatched enthusiasm, Kelly brings great vibes to our Yellow Whānau and customers alike.

Rob Jane HEAD OF PRINT

A Yellow veteran of 14 years and counting, Rob is driven by a boundless desire for knowledge, discovery and dedication to our iconic Yellow Books. Being an active collaborator, he kicks down barriers to create cohesive environments and is committed to delivering solutions that work for our customers.

Rob constantly explores more sustainable solutions and embodies a customer-first approach as he continues to monitor how people are using Yellow Books. A man of many words, his passion for Print media (& the Warriors) and equally his support of his team shines through strongly in all that he does.