This is an outstanding small shop. The owner, Jude, knows her stock inside out and is always welcoming, never pushy, making customers feel comfortable. I particularly want to commend her for her sensitive and helpful approach to customers with special needs, such as a family friend who had just had to have a mastectomy, or my sister after having abdominal surgery that meant she could not comfortably wear her usual bras until she was fully healed. Whatever you need, Jude will be able to find it and make sure it fits you exactly. I can't recommend her enough.
The only reason my star rating is 4.5 instead of a full 5 is that it can be expensive to shop at Lily Whyte. Of course, good quality bras are not cheap wherever you go. Everything I've bought there has been fully worth the money, too.
In summary, if you want to find an excellent small boutique offering lingerie, hosiery and nightwear, Lily Whyte is well worth a look.