We alternate between Countdown and New World, as they are opposite each other in Stoke.
The prices at Countdown are similar to New World, and the checkout operators do not pester us with silly questions as they do at New World eg are you having a busy day, plans for the weekend, blah, blah blah!! Such a nice change.
Nice wide aisles, excellent range of goods and always nice and clean. Often hard to find a staff member out in the aisles to ask where an item is, otherwise very good. Meat prices seem to be higher than elsewhere, and the car park is a bit of a challenge with it's ups and downs.