Central Hawke’s Bay District covers an area of 333,450 hectares with a population of 12,948. It covers the area from Pukehou-north to Takapau-south, and from the western Ruahine ranges to the eastern coast. Each of the four corners of the district has a marae. These are: Pukehou, Kairakau, Rongo Maraeroa (at Porangahau) and Rakautatahi (at Takapau).
There are two main towns in Central Hawke’s Bay - Waipukurau and Waipawa - with a number of smaller townships including Otane, Takapau, Tikokino, Porangahau and Ongaonga; as well as several beach townships including Kairakau, Pourerere, Aramoana, Blackhead and Te Paerahi.