Products and Services
About BYB Marketing
BRAND YOURSELF BETTER. Marketing that attracts more of your target customers.
We can help your business target more of the customers or clients you love doing business with!
Brand yourself better!
BRANDING THAT SETS YOU APART.
We specialise in marketing strategy, content marketing, branding and marketing training.
We position businesses to target the people YOU WANT as your customers. We can modify your current branding or create a new brand that better reflects who you are.
We can also produce targeted content, or teach you how to produce targeted marketing content that engages potential customers.
Marketing solutions for your business.
Contact us for a chat to see if we're a good fit.
Stay safe out there with Covid-19!
Positioning your brand in the market
Marketing that targets the customers who are most profitable to a business.
Many businesses make the mistake of assuming that everybody could or might be a customer.
This creates two issues.
One, businesses try so hard to not be offensive to anybody that their branding and marketing ends up being very plain, and not very memorable.
Two, the hard-earned money that you invest in marketing gets wasted on people who will never be a customer.
Businesses should focus all their marketing budget and effort on the people most likely to be their most profitable customers.
Brands NEED a point of difference/value proposition that targets a certain type of customer.
This is called positioning.
It's important to know what customers you want to target, and where you sit in the market relative to competitors. What makes you different from your competitors?
With each interaction, consumers subconsciously ask questions about brands such as
👉 What are the perceived benefits of the brand?
👉 Do we share similar beliefs and values? and 👉 Do I trust them?
People prefer brands that align with their values. When customers trust and value a brand, it increases the amount they're willing to pay versus and alternative. This is called brand equity.
Our marketing strategies will increase your brand equity.
We have packages designed for new or small businesses, corporate branding and personal branding.