Natural light is the most forgiving and should be used whenever possible. Typically, taking your photos in the early morning or late afternoon will give you the best results.
Go for big windows or for an outdoors shot. Soft shadows are created when the size of the light source is larger than the subject. If you’re inside, use a big lamp or a what is known as a flash diffuser to avoid a hard shadow. You can make your own diffuser by taking white tape or a piece of white plastic and attaching it to the flash on your camera. The light will then be distributed in a softer, more even way rather than centered in one spot.
If you’re taking shots of people, they need to look at the camera and smile. Make sure they have a clear gaze. This shot gives you a great example.
Research shows that things that get in the way, like sunglasses, or light glare, can affect how customers judge a how good they think a business is. Smiling increases all the good scores – things like likability and skills. But a closed lip smile only adds half the scores of a full smile. Dress to suit: If you are a mechanic then overalls are great. If you are a business consultant then formal dress is the way to go. Either way, look smart and look the part.
Some products might not be easily recognised or are unfamiliar, so people don’t know what size to expect.
As you take your photos, try some unusual angles. Now we use digital technology and not film you can take as many shots as you like and just keep what works. This means you can experiment.
Play around with getting close ups and look for unique points of view that tell a story. You never know what angle will end up revealing the most impressive or attractive tale, so test and learn. Of course, keep in mind that you still want to accurately reflect your products’ size, shape and quality to ensure sales and customer satisfaction. And get a second and third opinion on your artistic efforts - but don’t be afraid to try things. That being said, avoid filters. Nowadays, it feels like everyone is taking photos on phones and using filters. While this is fun with friends, it is not great for a business. Use of filters can make customers question your product quality and trust in your representation. Keep it clean and simple.