Review Guidelines 

Here at Yellow we want to know more about your experiences with NZ businesses and value your contributions to our site! We also want to make sure that Yellow is a trustworthy source of helpful information for our users. To help us with this, and to get your review published as quickly as possible, please ensure your reviews follow our guidelines: 


Keep it accurate and appropriate for everyone

We don’t allow swearing or vulgarities in reviews. We also reject reviews that include spelling mistakes, poor grammar, sexually explicit comments, prejudiced language, threats, defamatory content or personal insults, or that describe participation in activities in breach of NZ laws. Yellow does not allow reviews that promote intolerance for individuals or groups of people based on their race, gender, religion, sexual preference, or nationality.


Keep your reviews relevant and helpful – keep in mind users are reading your review to understand what an experience with that business might be like. For this reason, please don’t make your reviews too vague or brief, include personal opinions about politics or other issues, or try to use a review to smear another person.


Reviews are most helpful when they provide unbiased advice. That’s why we don't allow business owners to publish reviews of their business or competing establishments. Reviews submitted in an attempt to blackmail a listing will not be published. If you suspect a review is fraudulent or doesn’t meet our guidelines, you can use the Report button located at the bottom of each review.


Please, only provide reviews based on real experiences you’ve had and be sure to include enough detail in your review so others will find your advice helpful. This means no second-hand information, rumors, or quotations from other sources in your review


The best reviews are those that are written within a few days of your experience. We want to hear about your experiences, but bear in mind you can only review each business once. If you want to update a previous review then you can do this by logging into My Yellow, then go into the Reviews section and select the Edit review button.

Created by you & unique

Give us your honest, and accurate feedback — just make sure it’s yours! Reviews should contain original content and no information copied or quoted from other places (including other reviews you have already submitted). Any review content plagiarised from other websites, reviewers, emails, or printed materials will be removed and your My Yellow account may be suspended.


Reviews are not there to advertise the business. Please don’t include marketing content or information on deals or offers. Reviews that are being offered in exchange for personal gain, such as gifts, services, or money, will be removed. We reserve the right to delete specific content for any reason. We do not allow reviews that contain links to external websites.

Respectful of Private Information

We abide by the Privacy Act here at Yellow and this means both your privacy and the privacy of the businesses we list. So when you leave a review please make sure it doesn’t contain any private information. We will accept reviews with specific names such as “David the barista makes the best flat white I’ve had”, but only first names please. Any reviews containing financial information will be removed. 

The right listing

A review must relate to the business to which it is submitted, so please ensure you are submitting your review to the relevant business. For example, if you are reviewing a store which has many branches please make sure you select the correct branch. If you cannot find the branch you visited please let us know so we can add them to Yellow. It’s really easy - just head to and complete the simple form.


Commonly Asked Questions 


Q. What if I had a poor experience?


It does happen. The builder you hired turned out to be not quite as helpful you expected. You went to a great cafe, but they were having an off day. Although we encourage you to share your experience with other Kiwis, we do ask that you stick to the facts, be honest and helpful. Try to be constructive maybe offer some suggestions or tips about how you might have liked the experience to have been. Note: we do moderate all reviews. If we believe a review is: false or misleading, slanderous, a self-review, contains criminal allegations, spelling mistakes, has poor grammar or inappropriate language; we will decline the review.


Q. Do you check the reviews before you publish them?


Yes we do. We use a combination of technology and personal review screening to moderate the reviews to ensure they comply with our guidelines before we publish them to the site. If your review doesn’t comply we will let you know.


Q. Can I edit my review?


Yes you can. If you return to a business and want to add more information or change the review based on this experience then you can edit the review. You can also remove a review that you have submitted in the past. Simply login to My Yellow, go the Reviews section of your account and select the Edit review button for the review you want to update.


Q. Do you ever remove reviews?


The general rule is we won't remove a review, unless it breaches our guidelines, is necessary for us to defend ourselves against legal proceedings, or we are directed to do so the direction of a Court or other body having legal jurisdiction. We encourage you to share your experiences, whether good or bad.

Yellow nevertheless reserves the right to remove a review or management response at any time for any reason. The reviews posted on Yellow are individual and highly subjective opinions. The opinions expressed in reviews are those of users and not of Yellow itself. We do not endorse any of the opinions expressed by reviewers or in management responses. We are not affiliated with any establishment listed or reviewed on this web site.