Similar to Google Display Ads, Programmatic Ads are highly visual ads designed to capture your targeted audience’s attention. Combining a range of creative options and formats with big data, you can advertise across a wider range of platforms than ever before for maximum impact.
Programmatic Ads appear on websites and apps outside of the Google Display Network and operate off a bid system. When a viewer clicks onto a site or app that has ads enabled, an auction is started and our platform determines whether the viewer matches the criteria set in place for your ad, if this is the case then a series of bids take place and if your ad is successful it’s shown. This is all automated and happens in microseconds.
The world is your oyster when it comes to programmatic! We have access to over 45 ad exchanges, networks and inventory types all of which can use a variety of ad formats like:
Our DSP has 3 layers of safety for your ads:
Digital ad placements that promote your business to a highly targetted audience. Simply put, these are the eye-catching box ads that appear on all your favourite websites.
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