Video Ads

Additional Terms

Our Terms of Business ( and these Additional Terms apply to Video Ads. Except with respect to clause 23 of our Terms of Business, in the event of any conflict between our Terms of Business and these Additional Terms, these Additional Terms shall take priority.

These Additional Terms were last updated on 27 July 2018.

  1. Deliverables

    1. Video Ads helps your business promote its products and services through video advertising on YouTube and other video sharing sites and apps (Advertisements). Advertising normally requires you to have YouTube and Google Ads accounts. However, as a Google Premier Partner, we will provide you with a fully-managed service, including account activation and management of your Advertisements. Set up Charges apply where you are not an existing Video Ads, Display Ads, or Search Ads customer with us.

    2. In these Additional Terms:

      Monthly Budget means the amount you agree to pay us for each Service Period, which covers:


      a                our set-up Charges (if any);

      b               our management Charges; and

      c                our estimated costs to purchase Advertisements for you;

      Service Period means:

      a                the first Service Period will be from the date you signed up to the end of the first calendar month pro rated accordingly; and

      b               the subsequent Service Periods shall commence on the 1st day of each calendar month and end on the last day of each calendar month;

      Total Budget means the budget allocated for purchase of Advertisements for any given Service Period plus any unused budget from the previous Service Period(s); and

      Unused Budget means any part of a Monthly Budget that was allocated for the purchase of Advertisements but not used in the relevant Service Period.

    3. In each Service Period, we will secure relevant Advertisements for you up to the value of your Total Budget. Your Total Budget is reduced when an end-user clicks on your Advertisements (Clicks), each time your Advertisement is displayed 1,000 times (CPM) or each time your Advertisement is viewed either in its entirety or for longer than 30 seconds (Cost Per View or CPV). While we try to maximise the number of Clicks, CPMs or CPVs obtainable within your Total Budget, we do not guarantee the number that will be achieved. Traffic amounts fluctuate and therefore your Total Budget may not be exhausted in any given Service Period. At the end of each calendar month, we will confirm how much of your Total Budget was spent, and report the numbers that were achieved. Any Unused Budget will automatically roll over into the next Service Period.

    4. In addition to clause 11 of our Terms of Business, your contingent obligations for Video Ads includes providing us with your video collateral, in accordance with our specifications.

    5. You may request changes to:

      1. the targeting of your Advertisements. Where any such change may affect our costs in purchasing Advertisements, and we receive your request within fifteen (15) business days of the next Service Period, the change may not take effect until the end of that Service Period; and

      2. your Monthly Budget, in writing. You may increase your Monthly Budget at any time, but you may not reduce your Monthly Budget until following the expiry of any Initial Term.

    6. Your indemnity under clause 21 of the Terms of Business applies to any act or omission by you that causes you or us to be in breach of Google’s terms of service (including and

    7. The operators of third party video sharing sites and apps (such as Google, in respect of YouTube) control those services, access to which is therefore subject to change without warning.

    8. You agree to contact us for support relating to Video Ads. You must immediately notify us if you receive a complaint relating to any Advertisement, and we reserve the right to respond on your behalf.

  2. Remarketing

    1. If you wish to provide information about end-users of your own websites in order to increase the relevancy and targeting of your Advertisements (“remarketing”), then you must include the following (or a substantially similar) statement on your website:

      We may use third-party advertising companies to serve ads when you visit our websites. These companies may use certain information (but not including your name, address, email address or telephone number) about your visit to our websites in order to provide advertisements on ours and others’ websites about goods and services that may be of interest to you. In the course of serving such advertisements, our third-party advertisers may place or recognise a unique cookie on your computer.

      Our websites use the following cookies:

      • Google Analytics: This cookie allows us to see information on user website activities including, but not limited to page views, source and time spend on website. The information is depersonalised and is displayed as numbers, meaning it cannot be tracked back to individuals. This will help to protect your privacy. Using Google Analytics we can see what content is popular on our websites, and strive to give you more of the things you enjoy reading and watching.

      • Google Ads: Using Google Ads code we are able to see which pages helped lead to contact form submissions. This allows us to make better use of our paid search budget.

      • DoubleClick: We use remarketing codes to log when users view specific pages, allowing us to provide targeted advertising in the future.

      • Facebook: We use the Facebook pixel to log when users view specific pages or make certain interactions with our site.

      Information on how to opt out of various kinds of tracking can be found at (Google’s ad settings page), (Facebook) or (the Network Advertising Initiative’s opt-out page).

    2. We can make the necessary changes to your websites at an additional cost, subject to additional Charges and you providing us with administrator access rights to your websites.

    3. You agree that we may create and use remarketing lists on your behalf, based on visitors to your website, or viewers of your content (including on YouTube and Facebook).

  3. Term and termination

    1. Unless your Order Form specifies an Initial Term, we will provide Video Ads on a continuing, monthly basis, from publication of your first Advertisement. You may terminate Video Ads in accordance with clause 5.1 of the Terms of Business.

    2. Notwithstanding your termination of Video Ads, we may continue to secure Advertisements for you until your Total Budget is exhausted, and our Terms continue to apply to that date.