A contact form allows a customer to contact you without leaving your site, giving you the opportunity to engage with them. The value of a contact form lies in the fact that the user doesn’t have to navigate away to open their email inbox to email you or pick up the phone in order to connect with you. It also means you are provided with either an email address or phone number (or both), and they become a lead.

Here we break down the dos and don'ts to help you formulate enquiries through your website