Image of Robyn Malcolm and a group of women, wearing her products: undies.

Robyn’s Undies

Learn how we turned Robyn Malcolm’s dream from a business brief into a briefs business.

Read the Yellow Success Story to learn:

  • Why Kiwi actress Robyn Malcolm got into the undies business (for real)
  • How Robyn’s Undies went from a dream to reality - getting behind groups that support Kiwi women
  • The tools and services that launched Robyn’s Undies with a Bang!

"So I called Yellow cause they really know Kiwi business and they sorted me out with my own Online Store and super-targeted Search Ads and now my undies are flying out the door!"

How We Got Robyn’s Undies Off The Ground

Robyn wanted to create undies that empowered Kiwi women to do their every day, Kiwi women stuff - while still feeling like an absolute goddess.

Like so many other Kiwi businesses, she got to work right at her kitchen table. 

Deciding early on that these undies were to do some good, Robyn decided that The Aunties would receive all profits from undies sales. While NZ artist and friend, Karl Maughan gifted his beautiful artworks for prints.

Text image title: "R-U Ready?"
Description: "Robyn’s undies help you feel… like you… like how you want to feel today: comfortable, gorgeous, sexy, fierce, quiet, empowered, soft, gentle, delicious… however you’re vibing for the day."
Call to action: "PICK UP A PAIR"

Knowing she would need an easy way to showcase her undies and manage sales online, she looked around to find a professional but affordable business website.

Robyn decided to get Yellow in her corner because they are champs at backing Kiwi businesses. Just like Robyn’s Undies empower women to feel unstoppable – Yellow empowered her to get a brand spanking new website up and running the same day with an easy-to-use, beautifully designed template.

Text image title: "Winning Websites powered by Yellow"
Example: "www.YourNameHere.com"
Text: "Get your business name up in lights (or in the address bar) with an SEO-friendly website and free custom domain for 6 months –  with a range of beautiful and easy-to-use templates to choose from. PICK YOUR PERFECT WEBSITE"

Websites powered by Yellow also offered Robyn an Online Store add-on where she could load all of her products with sizes, prices and descriptions of her undies.

With a hot website, and gorgeous undies ready to fly out the door, Robyn was ready to shout about her new business from the mountains. But shouting things from mountaintops only gets you so far, so how could she go online to really get sales pumping?

She booked a 30 minute chat with a Yellow Digital Expert who gave her some fierce ideas that she could use right away to reach more women who needed a fresh new pair of favourite undies.

The Digital Expert did some leg work and gave Robyn a full run-down of her competition in the undie space, and came up with a plan using Yellow’s super targeted Google Search ads to make sure online customers found Robyn’s Undies first.

Title: "Google Search Ads campaign"
Sub-title: "No Set-up Fee & $100 Free Ad Credit"
Description: "Super targeted, and super effective when it comes to getting in front of customers who want to buy. But if you don’t know what you're doing, they can be super-painful – like ill-fitting undies."
Call to action: "LEARN MORE"

Now that Robyn’s Undies is up and running, it’s all hands on deck! Between ordering fabrics and printing out courier labels, Robyn needs a hassle-free way to manage her online presence and see how things are tracking with her digital marketing. And what could be easier than having all that information wrapped up in one dashboard?

Title: "Digital Dashboard"
Sub-title: "Click below to fire up your free dashboard today."
Description: "Your Yellow Digital Dashboard is like the best organised undies draw you’ve always dreamed of. Everything is nicely organised and easy to find – so you can see exactly what’s going on with your business."
Call to action: "CREATE DASHBOARD"

Setting up a new business is packed with challenges, but there’s no reason to get your knickers in a twist. Robyn’s Undies used Yellow’s tools and services to get started on the right foot, and business is booming.

When it comes to growing your business online, we’ve got you covered, just like Robyn’s Undies.

Text Image with a testimonial: “Yellow and my Digital Expert have been brilliant every step of the way. If you want your business to go digital – go yellow!”.

The Tools Used To Launch Robyn’s Undies:

Our tools will walk you through the key sections of a business plan that will help bring your brilliant business idea to life! And kickstart your business online with our Going Digital Checklist to set your business up online to be discovered by customers. We've got all your bases covered right here.

The Tools Used To Launch Robyn’s Undies:

  • Business Plan
  • Going Digital Checklist

About Yellow

We're on a mission to make owning and running your business easier. Make yourself look good online, get measurable advertising or blitz the competition. Whether your business is big or small, we've got the right marketing solutions to get you noticed. Our products cover everything from digital directories, websites and search marketing, to print directories.

We can create a solution that fits your business. And the best part is - we do it all for you. So you can focus on the day-to-day running of your business.

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