There are some simple things you can do from day 1 of your Google Search Ads campaign to make sure you get more from your campaign. Once someone calls or inquires, how will you turn them into a customer? Are your people set up to sell? How delightful can you make the experience for your new customer? Here are a few steps to consider:

• Get the phones ready

Do you have a rockstar team member you can put on the phone to answer calls from people who click on your ad? Putting your best person on the phone will ensure your Ad dollars go to good use.

• Follow up quickly to email inquiries & bookings

Your customers may be reaching out to many businesses to get quotes or ask questions. Did you know that 35-50% of sales go to the vendor that calls back first? (Hubspot). Fast response time is one of the biggest drivers of success in following up with your customers.

What can I do to share meaningful insights with Yellow?

There are some easy ones here, from telling us more about your customers to simply asking them how they found you. Here's what you can do.

1. Ask customers how they found you

Whether you can track them digitally or just do the best you can - that little bit of insight goes a long way when you feed this back to our analysts.

2. Keep track of what your customers spend with you

A big part of maximising your ROI from your campaigns is knowing how to measure it. If you're not sure what a customer is worth to you, start keeping track of a few customers' purchases and use this to evaluate which customers end up being more valuable & also what a good customer is worth to you.

3. Let us know about what your calls and customers are like

We work on your campaign to make it better each month. The best work happens when we collaborate. We love feedback - especially when it helps us see how much more valuable searches from some customers are than others.

Helping Yellow measure success

We've taken a bunch of market-leading software and condensed it down into one simple code to put on your site. You may need a hand from your website person to get it onto your site, but the difference it can make is huge.

Not all searches are equal. We target your ads at your most valuable customers to turn searches into instant calls, enquiries or bookings. We recommend not searching for yourself. It can affect your performance. But if you do, read these first.

Here are a few of the common reasons you may not see your ad if you search for yourself:

• Too many searches

If you repeatedly search for your own business on Google but you don't click your ad, you may stop seeing the ad after a while. That's because Google's system recognizes your computer and stops showing ads that it thinks you aren't interested in.

• Daily Budget

We set our campaigns to spend the daily budget evenly throughout the day for the hours we have scheduled. This may mean if there are many searches for the many different services or products we are targeting that Google will hold your ad back from some searches to save budget for other searches that day.

• Targeting Settings

You may be searching at a time of day or from a location that we are not targeting. We target our campaigns at customers when and where they will be searching from to find you. For example your ads may get more calls, enquiries or bookings during the day and we may schedule your ads to show up more at that time. So if you're searching after work, you may miss them.

Not all searches are equal. You've bought Search Ads to be choosy & turn searches from only valuable customers into instant calls, enquiries & bookings. You need to make more money from your ads than you spend. Here's what you need to know.

What does success look like in Search Ads?

Search Ads are meant for turning searches from your most valuable customers into instant actions that are good for business, like calls, enquiries & bookings. Success looks like lots of these actions. More importantly, you need to know what one of these actions is worth to your business so you can tell whether you're making more money than you're spending. Here's a quick & easy way to work this out:

1. What is a 'most valuable customer'?

They buy big, buy often and advocate for your business, plus you like helping them!

e.g. Home owners who need expensive renovations, then tell their friends all about it

2. What are they worth to you?

How much will they spend on your products & services as long as they're a customer?

e.g. they make 5 significant transactions with you in their lifetime as a customer to the total value of $10,000

3. How often do calls, enquiries or bookings become customers?

How many times out of 10 does a call, enquiry or booking turn into this 'most valuable customer'?

e.g. 5 out of every 10 callers become new customers

4. How many calls, enquiries or bookings do you need to maximise your profit?

What is the overall customer value you need to get to make you more money than you're spending on your campaign? To work this out we've provided a helpful equation below.

What measures actually matter?

To work out the value of your campaign, you just need to ask 3 questions, then apply a simple formula.

1. How many calls did I get? e.g. 30

2. How often did the calls become customers? e.g. 1/2 of the time

3. How much did those customers spend & what did it cost you to help them? e.g. They spent $500 & it cost $200 to help them, so you made $300

Simple formula for total value of your campaign:

Calls x % converted x profit made

e.g. 30 calls 1/2 the time x $300 = $4,500 value from campaign

You can see how many calls, enquiries & bookings your campaign got in the last month in your monthly report. You can also contact us any time during the month & we can advise which calls you got yesterday were from your Search Ads, or how many calls you have got so far this month.

Why not Google myself?

We recommend that you use our reports to assess your Search Ads performance. Googling yourself repeatedly can have negative impacts on your campaign, & the more you do it the less likely you are to see yourself. For more info on this, check out "Why might I not be able to see my ad when I search for it on Google?"

When do I get updates?

You will receive monthly reports on all our services that will tell you how your ads are being interacted with by customers. As long as you've got your measurement tools set up, the first thing you'll see will be how many calls, enquiries & bookings you've had in the last month as a result of your Search Ads.

Your report will also answer the following questions:

• What is the cost of one "Search Ads" click?
• How do I find out what keywords are being used for my Search Ads campaign?

What if I have questions, or need to check in mid-month?

You can also contact us any time and we can let you know which calls, enquiries & bookings you got yesterday were from your ads, as well as how many you've got this month so far or any range of dates. We love feedback - it helps us run a better campaign. It's one of the many ways you can help us drive more ROI from your Search Ads.

There are a number of ways we can be a winning team, & drive even better results for your business. Check out our tips on driving more ROI from Search Ads for more info.

We provide call tracking and website measurement to ensure our ads achieve this. Your reports will show you how many calls, online sales and emails our ads have got you. We'll work with you to ensure these interactions relate to business success.

Sure thing, we just need you just need to get in touch or phone 0800 803 803 so we can understand what changes you wish to make.

You just need to get in touch or phone 0800 803 803.

There is a standard one month notice period to cancel. Your advertising will terminate at the end of the bill cycle. Any applicable early termination fees will be added.

For print your advertising will be removed from the next publication. If you have notified us after book close you will still be billed for that advertising.

For other products your cancellation will take effect up to one month following receipt of cancellation or at the end of any minimum term.

View full business terms.

Please follow this link for the updated production schedule.

We endeavour to contact all customers featured in the book via either email, letter or phone to give you the opportunity to respond to make any changes to your advertising for the year ahead.

If we do not hear back from you, the existing advertising is automatically renewed in accordance with our Terms of Business.

The results you achieve from your Yellow products will depend greatly on a range of factors including which product you have, which industry and region you are in and how your customers search for you. We are here to help ensure that you get the most from your investment so don't hesitate to get in touch to help understand how to get the most out of your Yellow advertising.

Great, it's probably best if you get in touch so we can make sure we can cover off what you need to know.

You can call us on 0800 803 803 or email care@yellow.co.nz

Our Terms of Business can be found here.

Sure thing, we just need you just need to get in touch here or phone 0800 803 803 so we can understand what changes you wish to make.

You just need to get in touch here or phone 0800 803 803.

There is a standard one month notice period to cancel. Your advertising will terminate at the end of the bill cycle. Any applicable early termination fees will be added.

For print your advertising will be removed from the next publication. If you have notified us after book close you will still be billed for that advertising.

For other products your cancellation will take effect up to one month following receipt of cancellation or at the end of any minimum term.

View our full business terms.

You can call us on 0800 803 803.

Or complete our contact us form and our team will get back to you.

We try our best to contact all existing customers either via email, letter or phone when their advertising is coming up for renewal.

If this didn't happen for you, we might not have the correct contact for you.

You can get in touch with us here to check the details we have on file.

Head to yellow.co.nz and click on the Sign in arrow at the top right corner then click on forgot your password. Simply enter your email address and hit the reset password button. You will be sent an email with a link to reset your password. Click on the link and then enter in your new password and hit Submit. Then simply return to Yellow, click on Sign In, complete your login with the new password and you’re all set.

You can login to your business account and check your account details, update the info in your Yellow Profile, view your monthly reporting on your Yellow products and much more anytime, anywhere. To get started simply head to My Yellow and login using your username and password or you can use your Facebook or Google login.

If you have logged in before, you need to use the same method to login again but don’t worry if you don’t remember what you did last time we’ll let you know.

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Advertising Payment Terms apply to the invoicing of Yellow’s products. For Print, payment is accepted in monthly instalments subject to your total spend. Full Terms of Business are available here.

If you need to update any of your billing details please contact us on 0800 803 803 or email care@yellow.co.nz.