W.R. Phillips Ltd. is a family operated business since 1946.

The Company was founded by the late Mr W.R. Phillips who previous involvement in the motor industry spanned two decades.

With over 70 years in business the dealership has been trading for four generations:

1.	W.R Phillips (Bill), 
2.	Bill's son's - Neil and Rex Phillips, 
3.	Neil's son - Paul Phillips - Current Dealer Principal,
4.	Paul's sons -  Ryan and Jared Phillips - Current Salesmen

History of Mitsubishi with W.R. Phillips

In 1946 the Company was appointed a Todd Motors dealer for Taranaki selling and servicing the Rootes Group product from Britiam, Hillan/Sunbeam vehicles, Commer and Karrier, Chrysler and DeSoto trucks and David Brown tractors. In 1953, Humber vehicles replaced the Hillman brand.

In 1971 Todd Motors secured the Mitsubishi Motors franchise for New Zealand and in the same year, W.R. Phillips New Plymouth was appointed a Mitsubishi dealer.

In 1987 Todd Motors sold their New Zealand interests to Mitsubishi Corporation and W.R. Phillips became an exclusive Mitsubishi Dealer.

To date W.R. Phillips Mitsubishi Taranaki is one of Mitsubishi New Zealand's oldest dealerships.

Our Community Our Team

We know how important it is to support our community and we are proud to be involved with the following organisations.

- Major partner of Sport Taranaki since 2001
- Vehicle provider for New Plymouth Boys High School and sponsor of the 1st XV
- Event partner with Cut-A-Trail Events and the Taranaki Off Road - Half Marathon
- Proud supporter of Life Education Trust

Taranaki

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Triton, Colt, L300, Outlander, Lancer, Challenger, Pajero

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Tune-ups, Overhauls, Pre-purchase Inspections, Engine Exchanges, Tune-ups, Tyre Balancing, Repairs, Lube Service, Fleet Services, Maintenance, Reconditioning, Oil Changes, Tyre Changes, Vehicle Diagnostics

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