Considering it's fairly compact size (as far as department stores go), Smith and Caughey's packs a lot of products into its space. These are great quality products too - earning the store a reputation as one of Auckland's best department store options. I like the cosmetics counters on the ground floor - an excellent range of brands, including specialist skincare like Keill's. Clothing lines are great here too - although I personally find that the clothing sizes are limited to standard / slim sizing. The appliances on a higher floor are great - but not bargain priced. Watch out for their yearly sales where you can get a true bargain on quality / luxury items.
It really is worth a trip into the city just to go to Smith & Caughey. It's a great place to buy gifts for those "hard to buy for" people in your life and if you still get stuck a gift voucher is a great option. Smith & Caughey sale's are legendary and well worth going to, especially for the perfume. The shoe department, lingerie and fashion floors stock all the designer brands and are to die for. If you need some retail therapy, this is definitely the place to go.