Rockshop K Road is an institution. And this is where it all began. There are dedicated adjacent stores for drums, bass, guitar, digital, sound and a rehearsal space. I regularly go to get my guitars seen too (much of which they do on-site) and their is one of the better collections of high end and introductory guitars and amps. This is a pro-shop and so the team behind the counter are either experienced muso's or guitar techs which is really useful for an beginner or intermediate player. So if you budget is $100 or $10,000 this is the place to go. For first timers this is definitely a rock oriented store with the a lot of high gain or classic rock amps and pedals.
Rockshop Guitar Shop, 100 Karangahape Rd Auckland Central Auckland
NZ Retailers Association