This is an awesome New World. Great location and plenty of parking. I've never believed that it's more expensive, their specials are always amazing and you can earn fly buys/air points. I prefer supporting locally owned companies as well. The shopping experience is just much nicer too.
Probably the best supermarket in Auckland to go Grocery shopping the prices are always better than their competition (Countdown) down the road. The customer service is light years of Countdown. They always have 2 people on the checkouts, 1 to scan & the other to pack, which is great as they are able to serve so quickly and efficiently.