Use the social platform that works best for your business so you don't spread yourself too thin. It may be free to use but it takes work to make it work. You need to budget time and energy to do well at social media. Start with one.
Put your links to your social media on your profile and web pages - and vice versa. It helps with search and it shows customers that you are available to them in a variety of ways.
The key to success in business is be connected to your customers - and social is certainly an easy way to do that. It’s a great, ‘always on’ method customers can use to reach you. However, the rules of social demand you respond to them quickly. Don’t leave messages waiting around to be answered. Check them at least daily and respond that day.
Social media helps you target customers. For example, with Facebook you can target by things like: ‘Location’, ‘Language’, ‘Age’, ‘Gender’, ‘Relationship status’, ‘Interested in’, and ‘Education’. So you get to the right people with your messages.
When you are using social media for your business, the most important thing to remember is that social media is a marathon, not a sprint. Pace yourself, learn as you go – and have fun.