Aerolink Shuttles operate a regional airport shuttle and door to door service in Waikato & Bay of Plenty. Dave Orr and Heather Logie acquired the business in 2011. With luxury seats for premium comfort and fully air-conditioned shuttles, their mission is to provide a reliable shuttle service with an option of shared-ride and private transfers.
Their biggest challenge was reaching new customers and raising awareness of their services. With such a large target audience in the region, the team struggled to find an effective approach to marketing. Having exhausted their own internal resources, they knew it was time to call in the experts.
"Yellow have the solutions to reach your audience through multiple marketing advertising channels."
Yellow provided a solution that has enabled them to reach even their most isolated customers and create consistent business growth. This has been achieved through print advertising and a Yellow Online Profile with Silver and Gold Category Search Rankings. In areas where internet coverage is limited, print advertising has been a key contributor with increasing brand awareness and their Yellow Online Profile has helped them be discovered online, capturing new leads.
The team at Aerolink can continue to focus on punctual, friendly shuttle services and step back from the marketing day to day. With the support of Yellow’s marketing services, Aerolink Shuttles will continue to expand their business with confidence and become a valued provider in the region.