THE YELLOW STORY


The Yellow story began in the 1960s when the first book was launched. While staying loyal to its print heritage, Yellow is now a 400-strong team of digital media and marketing experts.

Passionate about supporting small to medium Kiwi businesses, Yellow creates bespoke, cross-network solutions, designed to help businesses connect and grow. From offering free online business profiles, to managing Google AdWords campaigns and building websites, Yellow offers a full spectrum of digital services.

With Yellow, White, 018, Wises, Menus, the New Zealand Tourism Guide and finda, Yellow is the largest connection network in the country. Today, somebody uses the Yellow network to find someone, somewhere or something, 14 million times every month.

 

The Yellow network now includes...

 

Digital
Yellow has successfully transformed traditional print channels Wises Maps, White Pages, and Yellow Pages, and grown digital-only properties such as finda.co.nz, New Zealand Tourism Guide and Menus.co.nz. Always with an eye to the future, Yellow is continually looking at alternative digital products that will engage a new generation of consumers and further help keep Kiwis connected. Unique app Yellow/home is now available for download with Yellow/groups one of the exciting new developments currently underway.

Digital advertising solutions
At the forefront of digital evolution, Yellow was one of the first Google AdWords Premier Partners in New Zealand. Our team of 15 Google Certified “AdNerds” has delivered more than 1.6 million leads to New Zealand businesses, and our social and insights teams help bring clarity to the often confusing world of social media.

Website creation
Managing the digital transformation of our own company, as well curating online profiles of over 225,000 New Zealand businesses, it was a natural extension for Yellow to offer full website design, development and hosting solutions. We have since built over 4,700 websites for New Zealand businesses, helping them on their journey to digital.

Alongside our publishing networks, we have extensive data capabilities. With over 700,000 listed consumer households, and over 225,000 businesses, our Business Intelligence Unit can source the data businesses need to make informed decisions, and help them to make sense of it.

Print
The digital world is growing but print still has a place with Yellow, White and Yellow Local books send to 2.2 million households each year. With 1.5 million Kiwis using Yellow print every month, it’s still the place to go when you want to find something and the place to advertise when you want to be found.