Welcome to Identity, Women's Fashion with a difference! We aim to provide New Zealand women with the very best fashion labels, along with a superior customer experience to help New Zealand women look and feel fabulous!

With 14 stores throughout New Zealand, we offer friendly expert guidance, helping you discover which styles and colours best complement you. We can help you plan a fantastic wardrobe that will last and last. Visit us online for more information or phone us today to make an appointment for a one hour free consultation with one of our experienced fashion consultants.